Demand for Copywriting Soars

The work of a copywriter is everywhere: from billboards to magazine ads to web sites. Nationwide, advertising agencies are desperately seeking copywriters with the right skills to drive a campaign toward success.

Copywriters are currently in high demand, and companies and agencies are willing to compensate generously. According to Robert Half International, the world’s largest staffing firm, 60 percent of advertising and marketing executives who said they plan to hire new employees will be adding copywriters.

Graduates of schools with copywriting programs have gone on to highly successful careers, and continue to garner acclaim for their work. There are only seven copywriting schools in the U.S., including the Academy of Art University in San Francisco.

Copywriting is the perfect career for anyone with a creative writing degree, journalism degree, communications degree, or any other humanities degree. Ideal candidates are those who graduated from a four-year college with an English degree and do not know what kind of job they want after graduation. With the right classes in advertising, art direction, marketing strategies, and copywriting technique, writers and communicators can build a comprehensive advertising portfolio, and are much more likely to get a callback from an agency.

Mike Brenner, a graduate of Academy of Art University’s advertising school, says copywriting is a highly rewarding career. He originally wanted to be an art director, but found copywriting to be a much better fit. He is currently working at Attik, an agency in downtown San Francisco. At Attik, he has worked on campaigns for the Toyota Scion, for which he won an Adweek magazine Best Emerging Talent award.

“I just want to make sure that the idea gets across to the viewer,” he says. “I’m grateful for the Academy of Art University program because it opened my eyes to an entirely new understanding of advertising.”

Another Academy of Art University copywriting graduate, Jason Sperling, worked on the award-winning Apple campaign Mac vs. PC as well as the “Get a Mac” campaign. With the recent release of the new Macintosh Air at Macworld 2008, it will be exciting to see what innovative campaign his team will come up with next.

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